Trade shows are one of your best opportunities to come face-to-face with existing and potential customers. We’re coming upon trade  show/festival season, including Jeffersontown Chamber Business Expo, The Kentuckiana Pride Festival, community festivals, and industry specific trade shows. Trade shows can be very effective, or of little use; it all depends on how you run your booth. Most companies simply do not make maximum use of the trade show opportunity. A trade show is not a singular event where you set up a display. It is a microcosm of the entire marketing process. Trade shows are intricate, coordinated efforts beginning weeks before the show, and ending a couple of weeks after the show. They involve direct mail, advertising specialties, print ads, and telemarketing. And let’s not forget the booth and training for your show staff. There are three distinct phases: Pre-show marketing, At the show marketing, and Post-show marketing.

Presenter:
Brock Henderson has over 30 years of marketing experience as a writer, consultant, college instructor, and business owner. He currently serves as KRCC’s Director of Marketing. Check out his full bio.

 Agenda:

• 11:00-11:15 Registration and Informal Networking
• 11:15-11:30 Lunch is served
• 11:30-12:30 Presentation
• 12:30-1:00 Q&A
• 1:00 Adjournment

Cost: $16/person including lunch. (After you RSVP, please fill out your lunch order form. It is due by Feb 8th.

RSVP deadline Monday, February 7 by 11:59 PM.